Game industry needs to unsmurf themselves in terms of creativity. The first years of this console generation were great, with all kinds of new kinds of games coming out, like how Gears redefined the TPS genre. Nowadays it's the same smurfing thing over and over again. They're either making sequels or dull clones of the games that made this generation successful.

Also PC needs more exclusive titles and less ty ports. It was until a generation ago that PC versions of games were superior, because they utilized the power that only PCs could provide compared to the static and outdated hardware of consoles. Ports of console games were rare and they were usually criticized if they kept the console look and feel. Nowdays porting Xbox games has become the smurfing standard and that smurfing sucks.

Also they need to quit dumbing down games. I don't need a smurfing tutorial to understand that A makes me jump and I don't need every interactive part of the decor to glow like it's made of radium and I certainly don't want to be able to jump through a series of platforms by simple holding one button. I've also had it with context sensitive buttons and quicktime events. They used to be original and whatnot, now they're just lame.