I think they're still capable of being creative, but there is only so much you can do once games are churned out as fast as they are now. You just need to know where to look to find the more creative games. A good example would be Flower, another would be Spore. They might not be as good as one would have liked (in the case of Spore), but they were definitely creative. Also, Mass Effect and keeping your decisions in one game to affect the sequel. Creative! In the cases of these kind of games, it's the small things in today's world which are considered groundbreaking, as most of the ground had already been broken many times over in the 80's and 90's.

I do however think they could on occasion be better with their storywriting. There are some games that still are, but sadly it's been a while since I played an RPG that had incredible storytelling.

Also, a distinct lack of a Pokemon MMO - or even another developer coming up with something similar before Nintendo decide to do it - is mindboggling. HOW has this not happened? I just can't comprehend how Nintendo - let alone whoever owns Digimon or whatever other crap there is out there - hasn't milked this for all it's worth. Yet. I'm not begging for it, but it is something that baffles me. A different kind of MMO such as that would be interesting to me.