I do take annoyance when gay is used as a term to describe something as bad.

These commercials are silly and some people take it too far. However, in a society when words like fag and queer and constantly used as an insult purely because of the connotations with it, then describing something as gay is essentially the same, just a less extreme version.


EDIT: I'd feel different about it if the whole issue wasn't so widespread, but it is and in a scoiety in which many LGBT are treated as outcasts and deviants purely because of the labels associated with them, it being used as an umbrella term for anything negative is kinda a slap in the face.