FF hasn't sucked for a decade, unless you were being subjective. FFXI was a highly successful MMO and has made them a lot of money and still is doing so to this day. FFX-2, though ridiculed for its silly themes, had pretty good sales and had some great elements. Even XII and XIII, who many didn't like for different reasons, sold pretty well. Only FFXIV has bombed so far due to poor management. The problems SE is having seem to be more in-house problems than issues with game quality, though of course that does come into play.

I don't think their products are crappy. The KH series still puts out great games like BBS. I've just been playing Tactics Ogre and it is a superb remake. They still make good games and I still buy them. What they are lacking is a connection with their fanbase and the confidence of their customers.