All I can say is start reading up on Guild Wars 2 development blogs, there's a lot of cool things happening with the genre. I don't think graphics were ever an issue, well except that FFXIV's art direction didn't translate from the concept art as well as I had hoped it would - just my personal opinion there.
Anyways, just as an example I read/watched something rather cool about Guild Wars 2. They have underwater combat, and I'm not talking about just adding z-axis movement to the combat (since that's been done to death in recent years). It's where your abilities adapt to being under water, as well as the enemy's.
While this is true, I don't think I've ever bared witness to the major smurf up that FFXIV launched when compared to all the betas and launches I've experienced in the MMO genre. Generally most MMO's deliver what they promised during development, and most just have issue with server stability and balancing, not fundamental core game play mechanics (most have playable and stable open betas too).





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