I was on cataclysm beta and it was pretty fun, but by the end of beta they started to take a lot of decisions i disliked, like removing portals and making hc dailies last almost an hour, making 25 man raids be the same as 10 and completely killing small guilds (on cata you could level small guilds by doing guild achievements, they turned it off for live.. only way to level guilds now is to have 200 scrubs doing quests -.-). Made the game a chore and very impersonal, plus made raiding guilds have only 10 spots for raiders, instead of 25. To me it killed my interest, game just wasn't fun anymore, after the first week of "wow i can fly in org".

Seems a lot agreed with me and they lost almost a million subscriptions. Now they are trying anything to get casuals back, but i don't know if people will stay