I was actually surprised they didn't go the Ultimate Comics route, especially since they basically set that up last year with the release of Superman Earth 2 which was pretty much a new, Ultimate style take on Superman. There were even plans for similar Batman and Wonder Woman stories to continue the Earth 2 line, though it's been so long since they'd been announced that I don't expect we'll ever see the now. It's a shame too because I actually liked Superman Earth 2 quite a bit.