And I wouldn't say they completely shifted this industry - they've simply created a market outside of gaming that closely resembles this one. But it's not the same as "this thing of ours." Microsoft and Sony adopted motion control to appease investors - there's no better evidence for that than the utter drought of original, motion-only content immediately after the products launched. It became a success for Microsoft and they've clearly gone in that direction. But as the years went on and the mature games were panned, even Nintendo had to learn the hard truth: you simply can't make compelling experiences with motion inputs. Some PS3 games integrate it really well, but those titles are still best with a controller. And the possibility that ANY hardcore title will come to the Kinect has all but been foreclosed. Nintendo is still innovating interfaces, but they've brought back the focus on buttons and have even knelt before the altar of graphics. As Wii sales have died down and the truth of it only being a fad has been laid bare, it's Nintendo who's now adjusting according to Sony and Microsoft's ways.