This game is consuming all my free time. Seriously addictive. It is just so well crafted. Every day, I find something new that makes me go "why didn't WoW do this?" (also applies to most other games in the industry, but WoW is the principle comparison point).
People have asked if this game is a WoW-killer. It isn't, WoW has way too much of an insane rabid fanbase who will never leave. But this game should be, because it is far, far superior.