As someone who works in retail selling computer games among other products. The best place to pre-order varies depending on the title. This is because the games market is really quite competitive and no publisher is keen to be seen to prefer one company over another because if they do that then when they want the retailer to run a special promotion on their products to bolster sales the retailer will essentially tell them to "get smurfed" however I can't tell you off the top of my head where is best for those pre-orders. Generally walk in to the store and ask what the pre-order bonuses are and you'll be able to make your own mind up.