ARE YOU A BAD ENOUGH DUDE TO RIDE IN THE CHOCOBO RODEO????

[Sylvie]

I think it's hilarious because it's stupid as tit, regardless of the intentions.

But out of curiosity, what proof do you have that Square-Enix isn't trying to be badass/cool? What's the parody? I'm not saying it's an attempt at a masterpiece, but I don't see why they would incorporate this kind of stupid crap as a joke when most of the target audience probably isn't going to understand the humor.