FAQ is pronounced "fack". I know it may sound much like "fag" but you don't hear that word very often. Besides, how else could you pronounce GameFAQs without having to resort to spelling out FAQ in the name? The way I pronounce GameFAQs make it sound like I'm saying "game facts". Matter in fact, when someone wants help, you could just tell them to "check the FAQs". It just makes sense.