Swedes try their very hardest to avoid the topic of patriotism completely. When people do dare express their opinions of Sweden, it seems to be something along the lines of:

2% Old-School Patriotism - Oh Sweden, beautiful motherland... *tear*
3% Nationalism - Sweden rocks, smurf immigrants (at least brown ones)!
15% Hate - Sweden sucks, let's go somewhere ~exotic~ and get tans!
15% Post-Hate Patriotism - Sweden rocks and I reserve a right to be proud (also, USA sucks lolol)!
20% Overcompensation - Sing the national anthem? What do you take me for, racist!?
45% Non-commital - Sweden's cool I guess and other countries are okay too I guess...

The Old-School Patriots, the Nationalists and the Post-Hate Patriots are the only ones who are passionate enough to sing about their attitudes. Most media avoids the topic entirely, but Nationalism and Overcompensation are sometimes featured on news (mostly around national day) and in documentaries.