In this hypothetical thread, you've won the CK competition. You are active and helpful in staff for many years, but for some reason, things just don't turn out right. Final Fantasy goes stale, the people willing to join a forum about it continues to decline, until eventually newbies go from few and far between, to completely non-existent. The userbase becomes stagnant and slowly but surely even some of the most dedicated and active users leave. Even general chat, the last stronghold of spam becomes a barren inactive forum. The site is filled with more and more unblockable ads, and is sold repeatedly.
However there is hope. The most prominent staff members salvage together almost all the cash they need to buy the site. They come to you for the last bit they need and tell you that this help will give you a permanent seat in ownership. The monetary amount is no issue for you to give but first you need to discuss plans with the other staff members what they want to do, because you know a simple change of ownership will not establish a userbase like the site had in all its glory.
The old staff members want to hear your opinion what they should do with the site first. How do you answer?