I don't think it's a scam but I also would not personally invest in this, as I can't see any potential for profit. Let me ask you three questions.1. How long has it been an ambition of yours to own a business? Since seeing this video - the purpose of which was to get you to buy into this business, remember - or a long time?
2. How much of a market do you think there is for a company that sells legal insurance? Would you ever take out such a product? Would you buy it from a door-to-door salesman? (A very outdated way of selling things)
3. If you do believe that investing in a business is the way to get rich, why this business specifically? Because it's the first one to come along? Why not do research into many other businesses before taking the huge step of investing in something?