How to treat fans: By LEGO.

[Skyblade]

LEGO found a discontinued set for a boy who had saved up 2 years only to find the set he wanted was no longer being made.

I've had a love-hate relationship with LEGO for a long time. I adore their products, but tend to think that they're overpriced by a rather large factor.

However, this act by their customer relations department just oozes awesomeness. A child finds a set he adores, and spends two years saving up to reach the 100 dollar price tag.

Only to find that in those two years, the set has been discontinued and the set is only availible online as a collector's piece for about double the price.

So he writes a letter to the corporate offices of LEGO, begging them for a set, or even any advice on where he could get one for the money he had, that he'd saved two years to get.

And LEGO writes back, first to tell him simply that the set has been discontinued, and then, two days before his birthday, to tell him that they admire his tenacity and patience, and they send him the set.

I mean, how awesome is that? How many companies would ship out, for free, a discontinued, hundred dollar product to a kid as a birthday present?

That's class, LEGO. I still think your products are overpriced, but well done. That's how you treat customers and fans.