It's kind of annoying/distracting. Maybe it's because I'm at work using Simplified, which has images removed at almost every location, so they stand out quite a lot (prefixes obviously aren't filtered out because they're normally just text). I thought it would just be a prefix like all the others, so [Food]. Quina is a cooler idea than that, but the animation is what puts me off.

EDIT: Another idea would be to simply make it a posticon instead of a prefix, because then it would be filtered out on imageless styles - much like the animated chocobo/hammer ones are. =]