The music and the characters. Though I will say that the design it is a lot of the reason why I decided to get the game. It was my first EoFF I ever played. I was at Toys R Us at the time when they a large selection of PsOne games. I would just go to the stores not knowing what was going to be there or what the games were about. FF8 and FF9 caught my eye, but I could only buy one as that was my monthly limit. I decided to go with FF9 because the characters looked more agreeable and lively. The design appealed more to me as it was less like a cyber goth porn game.