That's something that has actually smurfed over a few Kickstarter projects, I think. Probably moreso when there was first a big popularity explosion last year, but I remember some guys doing video game kickstarters not accounting for how expensive it is to produce and ship physical goods. And Amazon takes a cut.

Since this is the first studio-backed movie to hit Kickstarter, it's going to be interesting to see how much money Warner puts into it on top of what they raise. Seems like this may be a rare case where the funding isn't that important--it's mostly just about proving there's an audience. I'm sure they'll still be making it on the cheap, though.