Apparently Lara Croft is Non-Existent

[krissy]

hi samus

here's the points of the article i think

Looking back at an earlier PA Report, data from video game research and consulting firm EEDAR showed that, from a sample of 669 current-gen games which had protagonists of a specific gender, only 24 of these were exclusively fronted by women.
Less than half had the option of a female lead, including games where you created your own character.

Male-only hero games sold 25 per cent better than those with an optional female hero, and 75 per cent better than whose with a female-only hero.
But this doesn’t tell the whole story. These figures reflect the fact that games with female-only heroes get less than half the marketing budget of titles with male-only heroes.
“Games with a female-only protagonist got half the spending of female optional, and only 40 per cent of the marketing budget of male-led games. Less than that, actually,” Zatkin concluded.
That’s the truth, then - that the people choosing what game receives what marketing budget are helping continue a self-fulfilling prophecy. The majority of publishers continue down the safe route of funding male-only led games, comfortable in the knowledge that, because of this, male-only led games sell by the bucket load.

i wouldn't have heard of remember me without this article so i'm pretty happy cause it looks like a definite purchase

edit: which makes me think this might be subtle advertising anyway.