It's not that I hate build-up. I hate how this season of Game of Thrones is being written and directed. I've read the books, and it was executed much better. Don't be insulting in your assumptions. It's just rude.

No, the reason I said that is because there's a big difference between a show leading you to believe a character is one way, and later having it revealed they were a different way (i.e. this character was good and helpful, later turns out to be the main villain) and a show straight up telling you OH HEY GUYS THIS IS THIS EXACT CHARACTER OKAY WE ARE NAMING HIM AS THIS CHARACTER AND NO OTHER CHARACTER and then later having it be an entirely different character and saying LOL JK WE LIED.