Urban. I don't drive so rural is just inconvenient for me.

Although to be fair most places I've lived (even London) have a general mixture of urbanness and ruralness. London has some pretty immense and beautiful parks for example.]

I do have a thing for seaside towns though having spent some of my earlier years in Great Yarmouth. Dunno what it is, there's just something about seagulls and sea air that relaxes me.