Most EoFFers will be playing on the following servers...
1. Sargatanas - this is our home server in FFXIV. You should now be able to make characters here!
2. Moogle - If you can't access Sargatanas server then make one on Moogle for the time being.
Remember, your character will be WIPED at the end of Beta Phase Three, so any progress you make is inevtiably futile. What will remain is any character creation options you pick - basically at the end of the character creation process you are asked to save your character's appearance/sound, and you should be able to select it later on when creating new characters in this phase and future phases / launch.
Sadly I won't be at home until a good ten hours after Beta launches this weekend so I won't be able to get into the Linkshell and start getting people to chat amongst each other. Feel free to friend any of the following people and they will be able to help guide you...
1. Loony Bob (not available until 6-7pm GMT)
2. Smitten Kitten (ditto)
3. Bierhumpen Kukki
4. Valerna Softpaws (Valerna Kuchiki on Sargatanas)
To talk to them, an example would be...
EDIT: Updated now that Sargatanas is open for new characters./tell Bierhumpen Kukki Hello, it's Loony BoB from Eyes on Final Fantasy!