Nintendo has been super progressive with its ad campaigns, at least from what I've seen in Australia. I mean, it's the same ethnically diverse group that are perfect for ad campaigns, but we also saw some families, and the "star-endorsed" ads (see: Olivia Newton-John) showed that the Wii/DS wasn't just for kids or teenagers.

I think part of the problem is that a lot of girls get unwanted attention from men for being that idea of a "sexy gamer chick." It might be an attractive trait or whatever, but at the end of the day we are all people trying to enjoy a hobby ffs so let's not creep each other out (looking at you, EoFF )