Quote Originally Posted by Kossage View Post
One of the worst offenders as far as trailers go is Disney whose American trailers rely too much on comedy and hectic action than actually telling us what the story's supposed to be about (or showing us the "heart" of the film, so to speak). Comparing the American and Japanese trailers of Tangled (or Frozen), for example, paints a totally different picture of the film(s) in question. Then again, Disney's marketing tends to suck more often than not, anyway, so it's just one part of a bigger problem on their end.
I think I know what you mean, it happens in the UK too, with Pixar, Disney and Dreamworks being the worst offenders, they just show the jokes (which to me makes them less funny when you actually see them in the movie). If it's billed as a comedy, then fair enough show a couple of jokes, and a maybe a few clips of "whackey" scenes, but don't give away too much.

If it's a children's movie that supposed the generate more emotions than just laughter, focus more on the storyline side of the trailer.