"Super-premium" ice cream specifically means it's "quite dense (very little air is mixed in during manufacture), uses no emulsifiers or stabilizers other than egg yolks, and has a high butterfat content." There are also "premium" and "ultra-premium" ice creams. They describe specific ingredients and practices.

There are plenty of interesting Haagen Dazs flavors available.
Häagen-Dazs® - All Products

But gimmicks and distractions are Ben & Jerry's game because their ice cream just isn't very good quality.