If you have the PC Standard Edition of v1.0 and bought the PC CE of ARR, SE will not allow you to "upgrade" your existing account. If you want to redeem your in-game content you need to make a new service account, but that means sacrificing your old character stuff. Unless you got the PS3 CE of ARR which does not have this problem. SE has said on their Support board that this was intended, but in the forum there is a huge thread with people, like me, complaining for SE to address the issue. While they had mentioned that this was going to be a problem, they did not make it the most obvious and ultimately doesn't make that much sense if those with the PS3 CE have a work around but those who decided to get the PC CE this time around don't. As a solution some people are selling their registration codes on eBay and using the money to get the digital upgrade. I know SE is busy with server issues but there has yet to be an official addressing of this, not even an official word pointing to the FAQ regarding this. It is kinda troutty and I am annoyed, more about the in-game bonus stuff than the extra 30 days of subs.