I kind of realized that when I was sending them out today and was going to say something, but it seems you figured it out, kupo!
You don't need to do anything with the candy cane, but if there's anyone you want to say something appreciative or nice to, just pm me that message and their name, and that person will get a candy cane with a nice message too, kupo!
Keep up the good work everyone! Between last night and this morning, I have sent out about 80 candy canes with secret messages! I (Candy Cane Moogle) even got a candy cane, kupo!