Nintendo didn't market it properly.
From the puke-scented scratch and sniff stickers, to the game's official motto (which was, "this game stinks!") it was pretty much doomed. That, and Nintendo had no prior experience with RPGs, other than the first Mother game.
There were plenty of great unknown games on the PSP especially. There was a Kingdom of Paradise 2, which was Japan-only, I believe. It was even better. There was also Crimsongem Saga, which was another good RPG. The Death Jr. games were great too.