I'm failing to see how this is a new low for Squenix. You don't think the language pack should be charged DLC at all I guess, which is fine. Personally, though, I feel like they handled this DLC pretty well. They offered it for free for a few weeks as an incentive for people to get the game early, but you could still download the pack regardless of if you had the game at all. Yes, maybe they could have put a message out reminding that it's time to be downloaded for free was coming to an end, but they still were open about what they were doing well in advance before they started charging. XIII-2's DLC (with key story elements which expand upon the ending somewhat being relegated to Requiem of a Goddess, and mini games that probably should have been included in the main game like the card games in Serendipity and at least 1 or 2 Coliseum battles) seems much more offensive to me than this.

Honestly, they didn't have to provide the Japanese language option at all, and they didn't have to give it away for free for a time at all. When has Square EVER provided a Japanese language option for at least their FF games before now? The only game I can even think of outside of the FF series is Bravely Default. There are probably others, but that's just what I can think of off the top of my head.