So found this lovely interview

Bravely Default's Success In The West Is Making Square Enix Rethink Their JRPGs - Siliconera

The gist of it is that the surprise success of Bravery Default, an old school RPG created for the Japanese crowd, sold very well abroad and was really well loved by Western fans, that it is making the company rethink how they design their games for global markets. Basically because most of the games they design for "mass appeal" usually under performs yet this game designed for a niche group took off and became a global success for them. Thoughts?