That's pretty interesting... I do admit to bookmarking the next chapter ahead in a physical book so I know how many pages I have left to go to get to the next chapter. Sort of a way to keep me going, because I lose attention very easily when reading a book.

My boyfriend has a kindle paperwhite and he reads it all the damn time. Seriously. We'll be in the University lounge/cafe area, and he'd be reading happily along. I ask him a question or something, and he doesn't notice me. It takes repeated attempts for him to pick down and notice! He is really into his books though, so I guess it's understandable.

I just prefer my books in paper format. I've used his kindle before, just to see what it does and stuff. It's okay, but I tried reading a book on it and just couldn't connect with it. I lost attention too easily and just didn't find the screen agreeable, even though, it being a paperwhite, it has the latest technology revolving around e-paper.