So I'm watching a guy play FFVII and he made a reference that I know I know...but I just can't place it. It's from a movie - at least I'm 99% sure it is - and it's something about marketing and advertisement.
The reference he made and which I instantly picked up on "going...TOTAL TANK!" In my mind, the scene is something about a guy pitching a mascot or toy or whatever that was cute and sweet now being turned into an action hero or something like that.

Was it Small Soldiers? I don't think it was Small Soldiers but I just...I'm so frustrated because I really want to remember where this is from.