I rarely do this anymore, I think the only company I buy Day 1 for is Atlus and that is only because a lot of their games tend to be limited run so it's either pay full price now for brand spanking new, or pay full price and possible more later for a used copy.

Even then, I rarely play them on Day1 as well since I'm usually in the middle of some other game. I think I did pick up AC4 on day one but I have touched it yet as I have a ton of games on my backlog.