Name a player that Real Madrid have wanted to keep that has gone for less in recent seasons. Pretty much the price range you deal with. Hell, it'd take £100m for Ronaldo, probably... but for a world class player, when you're a club that is loaded, you have to pay the premium. It sucks, but it seems like that's how we have to go unless we keep looking for Hernandez-esque deals. I mean, £16m for Rojo seems pretty much like pocket change now.