Over the past few days, my Twitter feed has been lighting up with articles and discussions about how written games journalism is dying and that YouTube is becoming the primary target group for publishers trying to gain publicity. I've also seen people who seem like fairly switched on characters straight up labelling PewDiePie as some kind of villain because he makes money off "bad" "content".
I have a multitude of issues with what has been transpiring. It is slightly ironic to me that online journalists are complaining about the death of their industry when less than a decade ago they were being cited as the death of print media. Bloggers et al. are not responsible for the changing news landscape, but nevertheless they were painted as the undoers of the traditional press system which has been dying a slow, painful death ever since. However, I don't recall a single entity being the evil face of this evil crusade though.
PewDiePie is copping all of the hate. I admit bias here: I actually enjoy a lot of his content. I will note that Game Theorists did a video explaining exactly how the YouTube formula basically caters directly to PewDiePie which is why he is the highest subscribed channel, so his success is at least partially not motivated by his "quality", depending on how you rate him. Regardless, there is absolutely no reason for him to cited as the pinnacle of evilness. He makes a lot of money from playing video games. Sure. But, are you sure you're not just jealous? If you're not jealous, then why are you not complaining about every other YouTuber who does the same thing? Why are you not complaining about the absolute abundance of streamers who make cash just... playing video games?
Even as a fan I can see that playing video games is not a hard job. But playing that many and having to be funny or interesting is not something that just anyone can do. It takes dedication to do something like that day-in and day-out. It takes a lot of luck to be successful at something like that, but plenty of others are doing it. I know of a guy in Brisbane who lives off streaming. Is he better quality? I don't know. I thought subjectivity was still existent, but apparently not.
And regardless of whether his content is good or not, PewDiePie is far from deserving from all of the hate simply by virtue of how much smurfing charity he does. He regularly advertises causes important to him on his channel which has a subscription rate larger than some countries and asks them to donate. That's actually really smurfing great. And sure, adopting homeless kittens doesn't give you the right to kick dogs, but I'm yet to see how making a living from playing video games is a bad thing or is actually negatively affecting anyone. He's not a corporation exploiting workers.
Games journalism dying is a ridiculous claim, but if it is true, then it's not solely PewDiePie's fault. There's a simple phrase that might help orient people in the industry: evolve or die. If you can't make your content engaging enough, if you can't find a way to differentiate it and make yourself relevant, then it will die, and it will be your fault. Video might have killed the radio star but it didn't kill radio. Because radio evolved and now people listen to it every smurfing day in their cars.
I am annoyed at people who are being so self-absorbed that they can herald the coming apocalypse and then try to pin it purely on one man who is actually a pretty decent human being simply because of jealousy at his success.