Get XV out. Get some new IPs that aren't new technofangled stuff. Like bravely default but on a grander scale with an actual console game.

ALSO GET XV OUT ALREADY. Stop having development times so high, it's getting ridiculous.

Also what kanno said, be more transparent. What is so great about ARR is that Yoshi-P is so open about it. This, as in an article I wrote a while ago, has bothered some of the higher SE execs but it let's the fans know they are working on things and they care.