This will hit home for customers of GameStop/EB Games.

If a game isn't in the wrapping and has a bunch of stickers on it, but hasn't been played and all the codes inside the cover are still unused, would you consider this to be a new game?

I guess I would just consider it "unplayed". Which can be considered new. But all the same, I won't buy anything labeled as "new" condition in GameStop unless there's a sealed one behind the counter.