Meh, it'll probably do what All The Bravest did:

-A bunch of people will see it on the App/Play Store.
-They'll go "OOOOOH LOOK FINAL FANTASY" and download it
-They'll start playing and realize what it is
-They'll get their refund and bash it into oblivion
-SE will never talk about it again.

This is why the new grace period for refunds on these app purchases cellphone providers have enacted are a good thing. Now when people download games like this and realize what bulltrout they are, developers won't make any money and will get the message.

Personally, I'm not as mad about this as the rest of you seem to be. Every major publisher puts out utter crap like this on mobile phones now. They make money, sure, but not enough to influence major actions in the company. It would take King game numbers to cause that, and that's not going to happen here.