I tell my girlfriend I love her every chance I get, but I tend t be the person who likes to show love rather than say it. I also tell my best friend I love him, but usually we say it in a joking manner, but we know it means the same to us. My family is different though, a lot of them I really don't like, but I depend on them for many things, so I devised a method for not feeling like a jerk when they say it to me. The words hold A LOT of weight to me so I don't like saying it if I don't mean it, so when they say it I mumble something similar to it so they think I said it despite not.