I say it often to Danielle, and to my family when I'm in touch with them. I used to tell close friends that I love them a lot more often than I do these days. At some stage in my life someone pointed out that people find it creepy that I tell other girls that are not my girlfriend that I love them, and ever since I have pretty much stopped. It's funny how one person's opinion can change how you interact with so many other people.

I care about my best friends a lot more than I probably let on because of this, and I don't know if that's a good or a bad thing, or a bit of both. Hard to say.

Sadly, I have found that since that change in my life, I have not been as close to friends - perhaps as a result.

If I'm drunk, I'll say it really easily.

EDIT: One more thing actually - just thought I'd mention in response to the theory that it makes it seem less important if you say it more often, I agree and disagree. When I say "Love ya" at the end of a phonecall it's not seen as very important, it's just part of how I say bye to Danielle. So I agree on that part. But if I say "I love you" then the alteration of the wording and the way that I say it changes the 'power' of the words to have the same effect as if I never said "Love ya" at all to her on the phone every day.