Nintendo is the dad that doesn't understand smart phones or the interwebs, but has to use them all the time anyway for work. They're the grand parent that can't find the start menu on the PC.

They're out of touch, don't have a clue where modern gaming is actually going, and are desperately trying to hold onto the old trends that made them money because they don't understand that the market changed since 2005. But like any grand parent, you love them anyway and just laugh it off when they demonstrate how out of touch they are with some casual racism or homophobia because you know it's probably too late for them to change.