I'll say what I told a friend of mine when he linked me to the Polygon article and I saw just how irrationally butthurt people are over this: I know what I'm adding to my Steam wish list.

Honestly though, to call this a murder simulator is no less absurd than calling GTA a murder simulator. Just because killing is the goal does not mean the term simulator is appropriate. Hell, if anything given the gameplay footage, I'd say it's the exact opposite of a sim. So what we essentially have as far as I can tell is a game built around the idea of going on a rampage in a sandbox game. That thing everyone who's ever played a sandbox game has probably done every single time they sit down to play one. Sure it's not the sole point of the game in those, but they still let you do it and I've yet to meet someone who doesn't. So should I really feel bad about a game dispensing with the pretense and just being about something most people have enjoyed previously? Because I don't. And I don't consider it something worth getting bent out of shape about. Hell, I'd say if some of the people, the writer of the Polygon article for example, were really that disgusted by it then the responsible thing to do would have been to not write an article about it. Let it just fade away into obscurity, not give it more publicity.

So I'll say what I generally say about silly controversies like this: don't like it? Don't buy it. It's that simple.