For me, it's about time. I have an hour and a half roundtrip drive to work every day, which extends even longer in the winter with the weather. Listening to audiobooks in the car is convenient for me in that time.

I can become either submersed or distracted just the same if I'm either reading a book or listening to it. If I'm listening and cleaning or cooking, I will become too distracted and not pay attention, so I've stopped doing that. In the car, though, I can focus much better. Even if I'm actually reading, though, often times something will spark my mind and I'll go off on a thinking tangent while my eyes are still scanning words on the page, and I'll have forgotten everything I've read for a couple of paragraphs. Does this happen to anyone else?

Either way, same information we are consuming, just in a difference manner of consuming it.