I wonder what happened. Sometime between mid 90s and 2000-something, game developers loved putting women in their games, even shoe-horning them in if need be. Tomb Raider proved be insanely popular. All the boys were playing that game. It was actually a good way to make money. The Aeon Flux, Bloodrayne, Oni, Ghost in the Shell games that were all sub-par would not have survived if they had male leads. They barely survived having female leads. Making a game with a female protagonist used to ensure you'd sell a few more copies. Now developers and publishers think it ensures you sell LESS copies? When did this even happen? It's obviously just an illusion the publishers tell themselves. But I'm genuinely curious why and how they came to that conclusion