Quote Originally Posted by Bolivar View Post
It should be obvious that this live action trailer has absolutely nothing to do with the game.
At this point, it is.

Doesn't really matter though. They used it to promote the game. Very heavily, in fact, as I saw it several hundred times on YouTube over the course of a month or two.

If you are attempting to promote your game, you should pick something that is representative of your game, or at least gets people interested/engaged with it.

Bad marketing kills. If you marketing turns someone off the product, it's your own fault, and you have to suffer the consequences of that. Being unrelated to your product isn't an excuse that gets you away from that.

If anything, it makes it worse. They didn't have enough faith in the game to market the game on its own merits, instead promoting it with an entirely unrelated trailer. Despite having an incredibly awesome looking engine that can make people look so realistic, they lacked enough faith in it to market the game with it, choosing live action instead. The quality of their writing and world building are made suspect due to the incredible lack of skill they demonstrated in the trailer.