Ugh... I'm always annoyed by such articles. People always babbling on about "what games should really be", which seriously clashes with my postmodernist views. There's a place for brainless fun, there's a place for incredible stories. The guy's complaining about the lack of memorable lines from AssCreed and stuff. While I haven't played the game, I can say 1) memorable lines do not indicate good writing or story and 2) maybe you're barking up the wrong tree if you're looking for great, memorable stories? Persona 3, Xenogears and many other games really touch on ambitious themes and would make good novels/movies. It's still all pretty pop-culturey, but then again so is the need for a compelling story in a game.

tl;dr - I'm with Pumpkin on this one. I want amazing stories out of story-driven RPGs, I don't need it for dungeon crawlers, puzzle games, etc.