Originally Posted by
wikipedia
From its April 12, 2010 nationwide launch through early July, a KFC spokesperson reported that the chain had sold 10 million of the sandwiches for a total of about US$50 million in revenue. An analyst said that figure accounts for 5% of KFC's sales in that time period, a figure insubstantial to KFC's financial bottom line.[28]
In Canada, the sandwich became KFC's best-selling new menu item ever, selling over 350,000 sandwiches in less than 10 days.[29] There were rumors that as of November 17, 2010, the Double Down would be discontinued on KFC menus in Canada, despite sales in excess of one million sandwiches, but they are currently still being sold in some restaurants across the country.[30] Sales in New Zealand were 600,000 units over its five-week promotion.[31] Grant Ellis, CFO of New Zealand KFC operator Restaurant Brands, said that despite these sales the Double Down "did cannibalise some of our better-margin products." [32]
Following the launch of Zinger Double Down in Korea, the overall sales for KFC Korea increased by 20%.[33]