Of course, the numbers aren't publically shared, that would be bad news.

How I see it, if regular communication channels were set up between the social media and fan-art article writers and those in possession of the numbers, the article writers will get a sense of how they're doing, what was working and what was not.

Between article writers as well, it also helps avoid cross-contamination, so to speak. If a Social media article is going to be particularly art/visually based, then that can help Proto in perhaps sourcing some brilliant artwork in different art styles, or perhaps even include an extra cosplay person. Informing the 'other side' of roughly what you're planning this week just helps, I guess. Communication is everything!