But this hasn't happened though, the film hasn't done that well at all really. As you mention there are a lot of competing films at the moment and though plenty of films iwth poor reviews rake it in (*coughTransformersfranchisecough*) there is a point where toxic word of mouth becomes so great it hobbles a film's chances. Plus Adam Sandler's star might finally be on the wane, only Grown Ups 2 has really done well for him in the last few years.